Press and partners
Media kit
Everything you need to write about AskAniela: short descriptions, facts we can confirm, logo files and a press contact.
Descriptions
Copy as they are. Please keep "not affiliated with Google" when you describe what the product checks.
25 words
AskAniela by Zwinnie checks web pages against published search spam policies and quality guidelines, rule by rule, with quotes from the page and clear next steps.
50 words
AskAniela is a pre-audit for search spam policies. Add one page or a whole site: for each published rule, Ani shows the risk, quotes the sentence that caused it and suggests what to fix first. AskAniela is built by Zwinnie, is not affiliated with Google and does not promise rankings.
100 words
When search traffic drops or a link seller looks too good to be true, most people guess. AskAniela replaces guessing with a checklist. Ani reads a page the way a careful reviewer would and checks it rule by rule against Google's public spam policies and Search Quality Rater Guidelines - keyword stuffing, doorway pages, scaled content, hidden links and more. You get a risk level per rule, quotes from the page as evidence, a clear list of what cannot be judged from page content, and next steps grouped by page type. AskAniela is built by Zwinnie in Poland and is not affiliated with Google.
250 words
AskAniela is a search spam and quality pre-audit for site owners, SEO agencies, publishers and link buyers. Google publishes what it treats as spam - keyword stuffing, doorway pages, scaled content abuse, link schemes, site reputation abuse, hacked content and more - and its quality raters follow a public handbook that describes the lowest-quality pages. Checking a site against all of that by hand takes an expert days. AskAniela does the first pass for you. Ani, the assistant inside the product, reads each page and checks it rule by rule. For every finding she names the policy, quotes the exact sentence from the page and checks that the quote is really there, so you can verify it in seconds. What cannot be judged from page content alone - like cloaking or inbound links - is listed as "not assessed", never silently skipped. Next steps are written in plain language and grouped by page type, so you can hand them to a writer or a developer. AskAniela has three modules: Spam & Quality Check and Search Intent (both in beta) and Taxonomy Labeling (early access), which labels pages in IAB Content Taxonomy 3.1, Google Content Categories v2 and Google Product Taxonomy. Invite-only testing starts on October 20, 2026; newsletter subscribers get access gradually from November 17, 2026. AskAniela is built and operated by Zwinnie, a digital studio from Poland. It is not affiliated with Google, does not predict rankings or manual actions and does not guarantee recovery. It shows you where to look first, and why.
Fact sheet
| Product | AskAniela by Zwinnie |
|---|---|
| Category | Search spam and quality pre-audit |
| What it does | Checks web pages rule by rule against Google's public spam policies and Search Quality Rater Guidelines, with quotes from the page |
| Modules | Spam & Quality Check (beta), Search Intent (beta), Taxonomy Labeling (early access: IAB Content Taxonomy 3.1, Google Content Categories v2, Google Product Taxonomy) |
| Invite-only testing | from October 20, 2026 |
| Newsletter subscribers | access gradually from November 17, 2026 |
| Languages | English, Polish |
| Name | Aniela was the founder's grandmother; in Polish the name comes from "anioł" - an angel. In the app she is Ani. |
| Built and operated by | Zwinnie - IBB MEDIA Roman Rozenberger, Kargowska 12, 66-133 Klenica, Poland |
| Company IDs | NIP 929 179 66 80, REGON 363374908 |
| Independence | Not affiliated with, endorsed by or sponsored by Google LLC |
Downloads
The logo is a placeholder and may change before the public launch. Screenshots show demo data from a fictional site.
One-pager
Logo and brand
- Write the name as one word: AskAniela. With the maker: "AskAniela by Zwinnie". "Ani" is the friendly name of the assistant inside the app.
- Keep clear space of half the mark width around it. Minimum size: 24 px on screen.
- Use the light file on light backgrounds and the dark file on dark ones. Do not recolor, stretch, rotate or add effects.
- Do not combine the logo with Google logos or colors, and do not suggest a partnership with Google.
Ink
#0b0b0b · text, dark backgrounds
White
#ffffff · light backgrounds
Surface
#f5f5f5 · panels and cards
Electric Blue
#0052ef · accent, links, app icon
Coral
#f36458 · one main button only
Typeface: Inter (SIL Open Font License), weights 400-600. No other fonts, no gradients, no shadows.
About the maker
AskAniela is built and operated by Zwinnie, a digital studio from Poland that helps small businesses with websites, brands, ads and automation. Zwinnie has its own brand and media kit.
Press contact
Roman Rozenberger, founder (English, Polish): roman@rozenberger.com