AskAniela

Content Risk Scanner · Site audits · API · Closed beta

See which pages may break Google's guidelines and what to change on them.

Ani checks each page against Google's public spam policies and Search Quality Rater Guidelines, quotes the fragment behind every finding and writes a "How to fix" plan. Check one URL, a whole site or an article before you publish it.

Ani: I'll quote what I find on each page and tell you what to change.

We send invites by hand, in small groups.

Access by invitation from the waiting list. Not affiliated with Google.

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Where it starts

Too many pages to read one by one.

A site with a few years of posts has hundreds of pages, and the list of sites to vet before a campaign can be longer. Reading every page takes days. Ani reads them first and shows which pages to open.

How it works

Add pages, choose the checks, read the report.

Each finding links to the Google document it is based on.

How it works in detail →

  1. Add a URL, a domain, a sitemap or a list of addresses. If a site has no sitemap, Ani collects addresses from its RSS feed and internal links.
  2. Ani checks each page against Google's public spam policies and Search Quality Rater Guidelines.
  3. Each finding has a signal strength from 0 to 100, so you know which ones to read first.

What Ani checks

One page, a whole site, an article or an API call.

Content Risk Scanner

Spam and quality checks for each page, based on Google's published guidelines. Findings include quotes and suggested changes.

Site audit

Which pages to keep, improve, merge or remove, how each page fits the site's topic, internal links from the content, AI Ready, Core Web Vitals from real Chrome user data and structured data.

Check text before publishing

Paste a guest or sponsored article and check it before it goes live.

Search Intent

What people searching for a phrase want to find, and what your page lacks compared with the top results.

Taxonomy Labeling

Categories from IAB Content Taxonomy 3.1 and Google Content Categories v2 for a page or a text, with a signal strength from 0 to 100.

API

Run the same checks from your own tools. Keys belong to a project, a webhook tells you when a job ends, and the developer panel has a playground.

Sample report

One site report, read from six points of view.

Site at a glance describes the site. Each tab shows what matters for one reader, with quotes from the pages and what to change.

homefix-guide.example

Home renovation blog with a financing section · 48 pages checked

Site at a glance

Home renovation guides with a financing section

Most guides are signed by tradespeople and use photos from their own projects. City pages in /kitchen/ repeat the same text with a different city name, and the financing pages give loan advice without an author. All 48 checked pages are in English.

Potential spam

18 of 48 pages

City pages in /kitchen/ with the same text. Strongest signal: 82/100.

Quality rater

6 of 48 pages

Encyclopedia text with nothing added by the site.

Helpful content

9 of 48 pages

Money advice without an author or sources.

Rules that cannot be judged from the fetched pages are listed in the report as Not assessed.

Merge the city pages into one page and add an author box to the financing pages. These two changes cover most findings.

Spam policy · /kitchen/worktop-fitting-leeds

City pages with the same text

High risk Signal strength: 82/100

"Looking for worktop fitting in Leeds? Our Leeds team fits worktops in Leeds and nearby." - the same text on 18 pages, only the city name changes.

Why it matters: Google's spam policies describe doorway pages: many similar pages made for similar searches that lead visitors to the same content.

How to fix: Merge the city pages into one page about worktop fitting with a list of areas you serve. Redirect the old addresses to it with a 301.

Helpful content · /financing/renovation-loan-guide

Money advice without an author

Medium risk Signal strength: 77/100

"Take the longest loan term the bank offers - it is always the cheapest option." - no author, no date, no sources.

Why it matters: For money topics Google expects clear expertise. Readers also look for signs that the advice comes from someone qualified.

How to fix: Name the author and their qualifications, add a review note, link to reliable sources and make the advice specific.

Content pruning

PageURL patternRiskSuggestion
/kitchen/worktop-fitting-leeds/kitchen/* HighMerge into one page about worktop fitting
/financing/renovation-loan-guide/financing/* MediumImprove: add an author and sources
/heating/history-of-heat-pumps/heating/* MediumImprove or merge into the cost guide
/bathroom/tiling-a-shower-step-by-step/bathroom/* LowKeep

How to fix, by URL pattern

  1. /kitchen/* 18 pages
    Merge the city pages into one page with a list of areas you serve and redirect the old addresses with a 301.
  2. /financing/* 9 pages
    Add an author box with qualifications and sources to the financing template.
  3. /heating/* 6 pages
    Add your own examples to the history pages or merge them into the cost guide.

Guides in /bathroom/ and /heating/ have named authors and their own photos. Ask the publisher who writes the financing pages.

Quality · /heating/history-of-heat-pumps

Encyclopedia text with nothing added

Medium risk Signal strength: 64/100

"The heat pump was described by Lord Kelvin in 1852 [1][2]. See also: geothermal heating." - footnote markers left from the source.

Why it matters: This page repeats encyclopedia text without adding examples or information for its readers.

How to fix: Add install costs you have seen, photos and practical tips from your projects. Link to the encyclopedia for background.

Good sign · /bathroom/tiling-a-shower-step-by-step

Named author with background information

Present Signal strength: 88/100

"Written by Anna K., tiler for 12 years. Photos from our own projects."

Why it matters: Showing who wrote the content helps readers judge if they can trust it.

How to fix: Keep it and use the same author box on the financing pages.

Before your article goes live, you can paste it into Check text before publishing.

The site covers kitchens, bathrooms, heating and renovation loans. Pitch topics that fit these sections.

Topics of the site

Categories from the IAB Content Taxonomy 3.1 list and the Google Content Categories v2 list.

IAB Content Taxonomy 3.1

  1. Home & Garden
  2. Home Improvement

Signal strength: 91/100

Google Content Categories v2

  1. Home & Garden
  2. HVAC & Climate Control

Signal strength: 86/100

Most guides show the authors' own projects. Look at the financing pages before you choose where your ad appears.

Helpful content · /financing/renovation-loan-guide

Money advice without an author

Medium risk Signal strength: 77/100

"Take the longest loan term the bank offers - it is always the cheapest option." - no author, no date, no sources.

Why it matters: For money topics Google expects clear expertise. Readers also look for signs that the advice comes from someone qualified.

How to fix: Name the author and their qualifications, add a review note, link to reliable sources and make the advice specific.

Good sign · /bathroom/tiling-a-shower-step-by-step

Named author with background information

Present Signal strength: 88/100

"Written by Anna K., tiler for 12 years. Photos from our own projects."

Why it matters: Showing who wrote the content helps readers judge if they can trust it.

How to fix: Keep it and use the same author box on the financing pages.

The domain has published renovation guides for years. Most current findings come from two templates that are easy to change.

Domain history

From a public web archive, included in the report at no extra charge.

2019
The home page shows a renovation blog with a kitchen section.
2022
A financing section appears in the menu.
2026
The current layout, with city pages under /kitchen/.

Two template changes, in /kitchen/ and /financing/, cover most findings. Send the client the audit as PDF or CSV, or a link that opens without an account.

Spam policy · /kitchen/worktop-fitting-leeds

City pages with the same text

High risk Signal strength: 82/100

"Looking for worktop fitting in Leeds? Our Leeds team fits worktops in Leeds and nearby." - the same text on 18 pages, only the city name changes.

Why it matters: Google's spam policies describe doorway pages: many similar pages made for similar searches that lead visitors to the same content.

How to fix: Merge the city pages into one page about worktop fitting with a list of areas you serve. Redirect the old addresses to it with a 301.

Fictional site. Patterns are based on pages we tested, names are made up.

How to fix

"How to fix" is included in page checks and site audits.

For each finding Ani writes what to change on the page and shows the quote it refers to. Select the plan when you order a check, or add it to a finished report.

  • In a site audit, content pruning suggests for each page whether to keep it, improve it, merge it with a 301 redirect or remove it, with a reason.
  • Structured data and links repeated in the header, menu or footer get their own fix steps.
  • You can download the plan as Markdown or JSON and hand it to the person who edits the site.
  • After the changes, use Check again to check the same pages.

Who it's for

For agencies, publishers, site owners and teams that buy placements.

Site owners

Older posts pile up over the years. See which pages to keep, improve, merge or remove.

Agencies

Run audits for many clients and send each one a PDF, a CSV or a link that opens without an account.

Guest posts

Before you order an article, see what the site already publishes. Then check your own text before it goes live.

Outreach

Before you write to a site owner, check whether the site's topics fit your client's.

Advertising

Before you choose placements, see which sections of the site need work.

Domain purchase

Before you buy a site, look at its current pages and at the domain history from a public web archive, which is in the report at no extra charge.

Good to know

What we don't do.

  • We don't predict rankings, penalties or the effect of Google updates, and we don't promise that traffic will come back.
  • Links from other sites to yours are not part of the report.
  • Signal strength from 0 to 100 shows which findings to read first. It is not a probability and not a Google decision, and a person makes the final call.
  • AI-written content is not spam by itself, and we don't treat it as such.

Pricing

A fixed price for each check.

The pricing page lists the price of each check, and "How to fix" is included in page checks and site audits. Access is currently by invitation from the waiting list. Every purchase comes with an invoice.

See pricing →

About

AskAniela by Zwinnie. Made in Poland.

AskAniela is built and operated by Zwinnie, a digital studio that helps small businesses with websites, brands, ads and automation.

Why "Aniela"? →

Why not just ask a chatbot?

The same work in a general AI chat and in AskAniela

In a general AI chatIn AskAniela
You paste pages one by one.✓ You add a sitemap, an RSS feed or a list of addresses, and Ani fetches the pages.
You check each quote against the page yourself.✓ A tick shows which quotes were found in the page text.
You look up which Google document applies.✓ Each finding links to the Google document it is based on.
You copy the answer into a report for the client.✓ You download PDF or CSV, or share a link that opens without an account.

Ask Ani to check your site.

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